I can already anticipate a few marketers getting pissed off for telling you this!
But,
that’s not gonna hold me back to share what you need to know
Not so long ago,
I had my “aha!” moment.
One thing which I deeply believe in
I don’t mind being vulnerable about my own journey too in the business.
I hate the “Fake It Till You Make It” ideology as its inauthentic
And probably you know this about me if you we have ever talked
In this post I am revealing a POWERFUL SECRET which I came across in the last 2 weeks.
What’s ASTONISHING about this SECRET is
Even after spending a few thousands of dollars
Learning how to help life coaches find their ideal client.
That Ideal client
Who’ll commit to your coaching
Who will happily buy your High Ticket Coaching Programs
Because they know you can help them and you have great intentions
So,
I was just behaving like a linkedin person
who accidentally logged into facebook.
And no wonder
Why I was hearing silence!
And to be honest it was painful to sleep.
I was sleeping with a heavy heart,
full of anger and sadness
While constantly asking myself
“Why don’t they get it?”
“I can change their lives & they are GHOSTING ME!”
I mean doing the work all day long & getting nothing out of it.
Next day,
I took a day off from my daily routine of activities and noticed what I have been doing wrong.
Luckily,
I was able to figure that out.
Here’s what I noticed
I was using a Worn-out-script which is almost given by these Mainstream Marketers with huge following
And
It’s the similar Chat Script which is included by many top mainstream players with slight cute variations.
Now here comes the juicy part
As they say
“NECESSITY IS THE MOTHER OF ALL THE INVENTIONS”
Over the next few weeks,
I said f*ck off to these scripts & put my OWN brain to work.
Here’s what I started doing
I ACTUALLY started having AUTHENTIC CONVERSATIONS with people.
I STOPPED having conversations with an AGENDA in mind.
Started offering some FREE ADVICE to the people.
Some responded,Some didn’t
I ended up building an AUTHENTIC BOND with a dozen of people
Noticed the common mistakes made by my small tribe
(along with the people similar to them in my friendlist)
Wrote a Ebook & gave it to them for FREE
In an exchange of a small survey.
RESULT?
I have a handful of life coaches who see me as a TRUSTED advisor when it comes to finding more people to serve.
Few of them have shared IMMENSELY Subjective & Vulnerable answers in that survey which is a BIG thing. This depicts the kind of trust people have in you.
Two of them cared back enough to proofread the Scrappy First Edition of my eBook(without me even asking them to do so)
“Top 25 Mistakes while using facebook for business life coach edition”
People started saying “YES” when I asked them, “Do you want me to follow up with you?”
If
You have just started out
You have recently moved to the facebook for business post COVID
There’s a NOTICEABLE difference in your business revenue
You need to focus on the depth part of your coaching business.
Let me explain:
According to my 2D Business theory, a business has two dimension:
WIDTH – How much people do know about you or your business.
DEPTH – The kind of connection your audience feels with you
So here’s the SECRET –
Do you want to build a Successful Coaching Business?
Change The Life Of People’s Life
Make Money WHILE Doing That?
Focus on the DEPTH – have AUTHENTIC CONVERSATIONS with the people you’ve called to serve up on.
Talk to more and more people
But Karan this sounds like too much work!
Yes, ACTUALLY it is!
My message is only to those life coaches who really have a message strong enough that they are willing to put in the work!
If you can’t sacrifice something for your work,
Your work becomes a sacrifice.
Once you’ve built some DEPTH into your business
You can focus on Width,
it is the time when you should think about expanding your audience base so that you can serve more people.
When you work on the depth part – It will take some time to start getting clients
This works well when you are not attached to the outcome.
This is the place where your newsletters,your youtube videos will resonate with people who belong to your tribe but they haven’t discovered you.
And this a continuous process for any business
Alternating between width & depth from time to time
Unconventional advice coming from a marketer
– Focus on understanding their world, not just to sell them.
Marketing at its PUREST INTENTION is just the empathy and it’s propagation.
At The End Of The Day
Its not about YOU
It’s not about YOUR Certifications,
It’s not about YOUR Vast Knowledge
It’s about THEM
It’s about doing what’s relevant to THEM,
What brings THEM closer to where they want to be.
To serve them, to fulfill your purpose & to get yourself the financial freedom you deserve as well.
You need to make an additional effort than anyone else.
Don’t just make videos or write posts.
Reach them out too!
There’s NO OTHER platform better than Facebook which:
Allows you to connect with your target clients
Have One-on-one Conversations
Allows You To Look Into Their World
Allow Them To Look Into Yours
This is the place where if you are AUTHENTIC,
People will share their hopes,dreams & fears with you.
No one gets vulnerable & opens up about their world in the comment sections but in the INBOX
This is an important step if you are not here just for making money but to do something bigger!
This is the time when world needs more Tony Robbins, more Jay Shettys,More Joe Dispenzas than ever.
I am 26 years old and I have committed to dedicate my entire to fulfill this duty.
I’m willing to face rejections
I’m willing to be judged because I am a marketer.
I’m willing to get misjudged for my good intentions.
I’m willing to have bad days
I’m willing to do whatever it takes
For you as well this won’t happen if you don’t show up.
That’s it!
Drop me a few 
if it gave you some new perspective
If you are looking for 1:1 support on how to build your life coaching business by leveraging Facebook without using sleazy & inauthentic marketing strategies, message me.
-Karan