Imagine you just started your morning with a cup of black coffee.

And as you take the first sip of the coffee, you come across someone in your niche who is charging almost 3x as you.

They are no more intelligent or more qualified than you 

But you wonder how it is happening?

The secret lies here...

The Power of Repositioning in the Coaching Industry

In the coaching world, your skills alone aren’t what set you apart—it’s how you define and market those skills.

A typical profile on social media would have a bio like this:
"Certified Hypnotherapist, Certified Rapid Transformation Therapist, "

Can you imagine how tough it would be to stand out?

When there are almost 10,000 other people who have a similar introduction on their social media profile?

Here's What Successful coaches have figured out:

The most successful coaches have mastered the art of repositioning themselves as the solution to specific, high-impact problems their clients face.

It starts simply with how do you redefine yourself...

While most of the coaches, teachers or consultants in an online space would Identify themselves as following:

• Yoga Teacher
• Hypnotherapist
• RTT Experts

The biggest problem is even though you may think you're a specialist because you have different modalities to deal with the potential problems of your client.

However, 

The person whom you see exceling in your niche as a fellow coach has their positioning nailed down.

Instead...

Instead it is about how you position yourself in the market to provide the solution.

In order to solve a problem worth atleast a $1,000 you need to start with repositioning.

It has 3 Elements:

Here are some examples:

Example 1: Instead of branding yourself as just a Hypnotherapist, position yourself as the expert who helps stressed executives achieve deep, restful sleep, enhancing their decision-making and boosting company profits.

Example 2: Don’t just be a language coach; redefine yourself as someone who helps expats speak like natives, unlocking new social and career opportunities in their new country.

Example 3: Move beyond being a money mindset coach; become the guide who empowers ‘money-avoidant’ individuals to take control of their financial future fearlessly.

The Value of Specificity in Your Coaching Niche

When you stop defining yourself by your coaching modality and start focusing on the specific outcomes you deliver, you unlock a new level of value.

You’re no longer competing with thousands of others offering the same service. Instead, you’re solving a unique problem that no one else is addressing in the same way.

When you have stopped defining yourself just a yoga coach, you've given yourself the permission to come out of the market that charges $25-$35 a session

From Commodity to Authority

By diving deep into a specific demographic and their unique challenges, you become an authority in your field. This repositioning allows you to:

Move away from one-off sessions and focus on delivering long-term transformations.

Create content that resonates deeply with your audience, driving client attraction organically.

Break free from the price wars that plague service-based industries.
Crafting Your Unique Coaching Identity.

Here are some examples to inspire your own repositioning

• Yoga Teacher: Guide those carrying grief to release physical tension and find emotional relief.
  
  
• Reiki Healer: Help chronic pain sufferers unlock their body’s natural healing ability, reducing discomfort without pills.
  
  
• Breathwork Coach: Empower nicotine-dependent individuals to reclaim control of their breath, health, and future.